Q2: How has the UK theatrical distribution of the film been managed in order to ensure the film's success in the UK ?

20th Century Fox International distributed the film in the UK. They also produced the film with Cameron's Production company Lightstorm Entertainment. Fox said that Avatar was their most expensive movie - to make and market.

The film was originally set for release on May22nd 2009. during filming but was pushed back, to allow more post-production time, and to also give more time to theatres worldwide to install 3D projectors.

Fox has produced films for similar audiences to Avatar such as the Star Wars, X-men and Ice Age franchises. Previous successful movies directed by James Cameron 'Aliens'(1983) and 'Titanic'(1997).

The film was then released theatrically worldwide at midnight from December 16 - 18.

It was released at midnight on December 18th 2009 in the UK.